MASUNAGA Expert

Experience the Art of Japanese Eyewear Craftsmanship.

Since 1905, MASUNAGA has represented the highest standards of Japanese eyewear craftsmanship. Every frame is carefully produced through a meticulous manufacturing process, with exceptional attention given to material quality, balance, comfort, and finish.

At IHOLICS, we combine MASUNAGA’s craftsmanship with expert frame selection, precision lens edging, and detailed professional fitting to ensure your eyewear performs as beautifully as it looks.

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Japanese Craftsmanship Since 1905

MASUNAGA eyewear is created in Fukui, Japan, one of the world’s most respected eyewear manufacturing regions. Rather than prioritising mass production, MASUNAGA maintains careful control over every stage of production to achieve exceptional quality, balance, and durability.

MASUNAGA 1905

The signature collection combining traditional Japanese craftsmanship with timeless, refined design.
MASUNAGA | K三

A distinctive collaboration combining MASUNAGA’s technical craftsmanship with bold, contemporary design.
MASUNAGA MOC

Masters of Craft represents an exceptionally limited collection created to showcase the highest level of MASUNAGA craftsmanship and detail.

The Pinnacle of MASUNAGA Craftsmanship

MASUNAGA Masters of Craft, known as MOC, is a globally limited collection produced in restricted quantities. Each design reflects the brand’s highest level of craftsmanship, combining refined materials, detailed construction, and exceptional finishing.

IHOLICS is proud to be an authorised MOC dealer and one of only a limited number of optical practices offering the collection in Australia.

 Explore MASUNAGA MOC Explore MASUNAGA 1905 | K三 Explore MASUNAGA 1905

MASUNAGA Expert Care
True Craftsmanship Deserves Expert Care

A premium frame alone does not guarantee exceptional comfort or visual performance. Frame selection, lens design, lens processing, and final fitting must all work together precisely.
Personalised Frame Selection

We consider your facial structure, bridge shape, prescription, lifestyle, and preferred style to help you select the most suitable MASUNAGA frame.
Precision Lens Consultation

The appropriate lens design, material, and thickness are selected according to your prescription, frame construction, visual needs, and desired appearance.
Precision In-House Lens Edging

Our in-house edging capability allows us to carefully control lens shape, fit, finish, and assembly for your MASUNAGA frame.
Detailed Professional Fitting

Each frame is adjusted with close attention to bridge support, temple alignment, lens position, balance, and long-term wearing comfort.
Final Quality Inspection

Before collection, your glasses are carefully inspected for prescription accuracy, lens positioning, frame alignment, finish, and overall comfort.

Why Choose IHOLICS for MASUNAGA?

Expert Care for Exceptional Japanese Eyewear.
MASUNAGA Product Expertise

We understand the materials, construction, sizing, and design characteristics across MASUNAGA collections, allowing us to provide more informed frame recommendations.
Optical Craftsmanship Since 2002

Our optical expertise has been developed through extensive experience in precision frame fitting, lens dispensing, and optical craftsmanship since 2002.
Precision Craftsmanship & Quality Control

Lens processing, assembly, detailed fitting, and final inspection are managed with meticulous care to preserve the quality, balance, and refined finish of your MASUNAGA eyewear.
Advanced Precision Measurements

Detailed optical measurements are taken according to your prescription, facial anatomy, frame position, and wearing habits to support accurate lens placement.
Ongoing Professional Care

We provide professional adjustment, maintenance, and aftercare to help preserve the fit, comfort, and condition of your MASUNAGA eyewear.

" Take the Time to Find the Right Frame "

Choosing MASUNAGA involves more than selecting a design. Frame size, bridge fit, weight distribution, prescription suitability, lens thickness, and final appearance all need to be carefully considered.
Our dedicated MASUNAGA consultation provides sufficient time for personalised frame selection, professional lens advice, detailed measurements, and precision fitting.

Frequently Asked Questions
What makes MASUNAGA eyewear different?

MASUNAGA controls every stage of frame production and places exceptional emphasis on craftsmanship, material quality, balance, and finishing. Each frame is designed to provide lasting comfort, durability, and understated refinement.
What is MASUNAGA Masters of Craft?

Masters of Craft, or MOC, is a globally limited MASUNAGA collection created to represent the highest level of the brand’s craftsmanship, construction, and finishing.
Is IHOLICS an authorised MASUNAGA retailer?

Yes. IHOLICS is an authorised MASUNAGA retailer and an authorised dealer of the limited Masters of Craft collection.
Can I view MASUNAGA frames online?

Yes. Selected MASUNAGA frames and collections can be viewed online. However, an in-store consultation is recommended to properly assess sizing, bridge fit, comfort, colour, and prescription suitability.
Can all prescriptions be fitted into MASUNAGA frames?

Many prescriptions can be accommodated, but suitability depends on the frame size, shape, construction, prescription strength, lens thickness, and selected lens design. We assess these factors before confirming your order.
Why is professional lens edging important?

Precise lens edging helps maintain the frame’s balance, appearance, stability, and long-term durability. It is especially important when working with premium handcrafted eyewear.
Can I bring my existing MASUNAGA frame for new lenses?

Yes, subject to a detailed frame inspection. We will assess its condition, alignment, and suitability before recommending replacement lenses.
Do I need an appointment?

Appointments are recommended to allow sufficient time for frame selection, lens consultation, measurements, and professional fitting. Walk-ins are also welcome.
Do you provide adjustments and aftercare?

Yes. We provide professional fitting, adjustment, cleaning, and ongoing maintenance for MASUNAGA eyewear.

Discover MASUNAGA, Crafted with Purpose

Experience exceptional Japanese eyewear combined with personalised consultation, precision lens craftsmanship, and professional fitting at IHOLICS.

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